Alton Towers Tests Sexy Lingerie

In what can only be said to be a great piece of marketing, a variety of Ultimo sexy bras were put to the test at Alton Towers recently. It would appear that this all took place to ensure that they kept everything in place place and tucked away. This apparently was following some news that girls are having nasty mishaps on the rides this summer and their boobs where popping out on the famous roller coaster rides..

Marketing savvy Ultimo's MD Michelle Mone. was reported as saying Many women across the UK wear ill-fitting bras, which can not only cause discomfort and long-term health problems, but also accidental exposure at inappropriate times,"

She continued ; "We're working with Alton Towers to advise which styles of bras riders should be wearing, proving that thrills don't necessarily have to mean spills."

And the result? Well according to the experts, wear a well-fitted bra that holds them boobs in.

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Sexy Lingerie guerilla tactics

This piece in the Rhode Island press really made me smile today. Trisha Smith, owner of the sexy lingerie and novelty store that made waves in Portsmouth last year, is back in business and back to the traffic-stopping advertising techniques that put her in the spotlight. After being evicted from her Portsmouth location and an unsuccessful stint as a 9-to-5 office worker, Smith this spring chose Route 2 in Warwick as the place to resurrect her store, Posh and Naughty. And using the “guerilla marketing” tactics that garnered so much attention in the past, Smith was outside the store Thursday in a skimpy spangled cowgirl outfit, swiveling her hips while she swirled a silver rope lasso over her head.

Smith, 31, has both defenders and detractors. The store’s arrival and her marketing techniques which earlier this week had her wearing a bikini while washing her car in front of the store has prompted some complaint calls to City Hall and the Warwick police. Smith acknowledges that she loves the attention, but said she also feels that having an “adult” store run by a woman is something that will make female customers feel comfortable and is also empowering in a primarily male-dominated market.

“I’m not out there swearing or doing anything offensive,” she said, marveling that some people will cuss her out while calling her obscene. “My store is not all closed down with blacked-out windows. It’s not a seedy little sex shop that people need to be frightened of.”

FAB !!!!!

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Sexy Lingerie Get Royal Approval

It was an encounter between the prince and the showgirl. Michelle Mone, whose flamboyant style and shrewd eye for busty models has turned her lingerie line into a global success story, was showered with praise by the Prince of Wales. The entrepreneur from Glasgow who grew up in a tenement without a bathroom, was yesterday praised as a "great ambassador" by the prince, who grew up in a palace. The pair shared the stage at the Edinburgh International Conference Centre.

They were united by a shared belief in the necessity of motivating youngsters to set up their own business, as well as aiming to promote the Prince's Scottish Youth Business Trust (PSYBT), which is celebrating its 20th birthday.

In a short address to delegates at the conference centre, the prince said Mone's story was an example of what can be achieved. She has been "so successful over all these years", he said, and had developed a business now known "all over the world". He told delegates he had known Mone for a number of years as her business grew, and added: "She is a great example, I think, of what can be achieved and she's a great ambassador not only for the trust but for Scotland."

He praised the trust's achievements and the work of hundreds of its volunteers in Scotland.

The trust is now responsible for 7 per cent of all business start-ups in Scotland each year, the prince said. "That, I think, is a remarkable achievement," he added.

Life in the old dog yet - wonder if he got a discount for Camilla !!! - Julie Feeling Sexy Lingerie

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Not Just Sexy Lingerie - BUT M&S Sexy Lingerie

Lingerie fashion model Natalie Suliman is the mystery face behind UK fashion brand Marks and Spencer lingerie billboard campaign. The 23-year-old stunner said when she first saw herself on the billboards she nearly crashed her car. "I nearly crashed my car when I saw the advert for the first time," the Sun quoted her as saying. "I was happily driving to a shopping mall with my music blasting when I suddenly saw a 20ft picture of my chest on the horizon.

"It was shocking to see my boobs looking so huge, but I guess that's not something I can complain about! I'm just happy the advert has been such a success," she added.

Since the advertising campaign headed by 5 foot 8 Suliman, online lingerie shopping orders of the silky green lingerie from fashion retailer Marks and Spencer have sourced 163 per cent, despite the tough economic and financial climate in Europe.

M and S marketing chief Steve Sharp said: "The ad has caused quite a stir.

"Not only have we seen a real uplift in our bra sales, but we have also received hundreds of calls asking who the model is. In the near future, Suliman has her sights on becoming a Victoria's Secret lingerie stunner. "I'm hoping to go to America and model for the Victoria's Secrets catalogue," she said.

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Recycle Your Sexy Lingerie

As reported widely in the press today a marketing company in Germany were quick off the mark! Berliners on the city’s main shopping drag, the “Ku’damm”, were greeted on Friday with an unusual sight: a giant mocked-up image of Chancellor Angela Merkel in a matching purple sexy lingerie set. The 1,000-square-foot image of the half-naked world leader is part of a nationwide advertising campaign for an underwear company aiming to cash in on the success of a “cash-for-clunkers” scheme for old cars. Punters trading in old underwear will get a $7 discount on a new pair, the ad promises, under the slogan: “The country needs new undies.”

The electronic advert on a busy road junction in the heart of former West Berlin was certainly causing a stir on the streets, with scores of people taking snapshots of the billboard with cameras or mobile phones. ‘I think it’s great. Brilliant. It’s a positive signal for the economic situation in Germany,” said a 54-year-old.

Merkel herself was tight-lipped on the subject. “The chancellor’s office does not want to comment on the campaign.” a spokesman said.

"Brilliant marketing ... it is a good job that our prices always represent fantastic value for money" commented Julie Holloway Feeling Sexy Lingerie

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Expresso Sexy Lingerie

A great idea launched in the US to spice up your daily cup of coffee and boy, this coffee is hot. And I'm not talking about when it's brewed. SV Holdings, the parent company that operates Stella and Victoria pastry companies, has launched its own line of organic roasts - and the sexy lingerie packaging is downright sizzling. The central theme is vintage pin-up girls whose poses and phrases are meant to embody the characteristics of the coffee inside the bag.

A va-va-va-voom hourglass in a Jessica Rabbit dress nearly commands you to drink the bold, intense Espresso Roast by saying, "come taste how strong I am." A smoky-eyed brunette kneeling on the cover of the Full Body Roast wants you to know "I'm known to be full bodied and rich in flavor" -- and also seems to want you to come to bed with her. And your incentive for drinking the Breakfast Blend? The playful, lingerie-clad reminds you to "wake up with me every morning!"

When brainstorming about the image for the Espresso Roast, Flaherty knew the pin-up should "look empowered. I wanted her to be strutting." In fact, Espresso's saying, is "almost aggressive."

This again re-enforces the retro lingerie trend at the moment - but I never expected it to become as diverse as coffee branding"

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Sexy Lingerie Does Star Wars

One for all you Star Wars people out there - this is a fantastic example of how clever marketing companies are using channels such as YouTube for viral marketing. The result is a great YouTube commercial which of course features some sexy(ish) lingerie amongst other things.





I love this - I think it is just great ...
Julie Holloway - Feeling Sexy Lingerie

For more information about the short and the filmmakers go to www.ariescope.com