Adult movie superstar Jenna Jameson is best known for hard-core pornography but her latest sexy lingerie pose is for a good cause - animal rights. Using her sinful reputation for saintly ends, Jameson has joined forces with People for the Ethical Treatment of Animals (PETA), in a new campaign promoting the use of synthetic leather alternative, Pleather. The "Pleather Yourself" promotional poster features a retro-look Jameson in a black wig and skimpy Pleather-made lingerie evoking 1950s S&M pin-up girl Betty Paige.
But Jameson is no fetishist when it comes to the animal welfare movement - she has embraced "SINthetic" leather wholeheartedly saying, "I live half my life in Pleather ... it is so fun and sexy"
The star says she was converted to the animal rights cause by Joaquin Phoenix's animal husbandry documentary expose, Earthlings.
"I watched Earthlings and I was so shocked. I turned to my best friend and said, 'I think my life just got changed.' A week later I was talking to PETA. "It's okay to be an animal in bed but not at the expense of real animals. If I can show off the hot look of Pleather and convert a few leather lovers, then mission accomplished."
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