As reported widely in the press today a marketing company in Germany were quick off the mark! Berliners on the city’s main shopping drag, the “Ku’damm”, were greeted on Friday with an unusual sight: a giant mocked-up image of Chancellor Angela Merkel in a matching purple sexy lingerie set. The 1,000-square-foot image of the half-naked world leader is part of a nationwide advertising campaign for an underwear company aiming to cash in on the success of a “cash-for-clunkers” scheme for old cars. Punters trading in old underwear will get a $7 discount on a new pair, the ad promises, under the slogan: “The country needs new undies.”
The electronic advert on a busy road junction in the heart of former West Berlin was certainly causing a stir on the streets, with scores of people taking snapshots of the billboard with cameras or mobile phones. ‘I think it’s great. Brilliant. It’s a positive signal for the economic situation in Germany,” said a 54-year-old.
Merkel herself was tight-lipped on the subject. “The chancellor’s office does not want to comment on the campaign.” a spokesman said.
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