Seen in the press the week, the bra market in Australia is expanding, literally. Up to 40 percent of Aussie women now buy bras with a cup size of DD or higher, new figures from sexy lingerie suppliers show. In the 1950s, the most common bra-cup size was a B -- three sizes below a DD.
Modern breasts are getting so large that some bra companies have introduced cup sizes as high as K. Experts explain the cleavage boost on obesity, contraceptive pills, artificial hormones and cosmetic surgery.
Many lingerie labels are now offering G cups while Fayreform, Freya and Le Mystere are producing select styles up to a size J.
One Australian Bra company even launched a K cup into the market last year.
Commenting - Julie Holloway Director Feeling Sexy Lingerie said "This is a trend we have seen ever since we started trading online. We certainly sell more bras of a larger size than we do of a smaller size. But whatever your size - it is still all about being confident and confidence is sexy"
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