Some feel that the latest Calvin Klein advertising campaign featuring Eva Mendes are just one step too far. The shoot see's Eva Mendes in a variety of shoots from lingerie, to oil covered to semi naked and all this Eva Mendes's first Calvin Klein advertisement was banned from TV for being too raunchy. The latest advertising campaign is yet more proof that fashion houses are pushing boundaries to extremes in order to gain publicity for their products.
In the new campaign, a sultry-looking Eva strips down to lacy lingerie as she pulls at a male models underwear while the couple lie entwined on the floor and then in another shot for Klein's denim collection, an apparently naked Eva is given a piggy back by her male model, who shows off his buff body.
The new ads are set to grace U.S. billboards and appears in glossy magazines such as Vanity Fair and GQ from next month. The raunchy black and white ad was shot on location in Palms Springs, California earlier this year by acclaimed photographer Steven Meisel.
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