Alton Towers Tests Sexy Lingerie

In what can only be said to be a great piece of marketing, a variety of Ultimo sexy bras were put to the test at Alton Towers recently. It would appear that this all took place to ensure that they kept everything in place place and tucked away. This apparently was following some news that girls are having nasty mishaps on the rides this summer and their boobs where popping out on the famous roller coaster rides..

Marketing savvy Ultimo's MD Michelle Mone. was reported as saying Many women across the UK wear ill-fitting bras, which can not only cause discomfort and long-term health problems, but also accidental exposure at inappropriate times,"

She continued ; "We're working with Alton Towers to advise which styles of bras riders should be wearing, proving that thrills don't necessarily have to mean spills."

And the result? Well according to the experts, wear a well-fitted bra that holds them boobs in.

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