Saudi Lingerie Problem Takes A Step Forward

As reported in the world press today it would appear that the issue of how lingerie is sold to Saudi women has taken a step in the right direction. Using bras donated by Victoria's Secret employees, 26 women have completed the first course offered in Saudi Arabia on how to fit, stock and sell underwear. Organisers hope the training will help boost a campaign to lift a ban on women selling underwear. The restrictions are ironic in a country that goes to great lengths to segregate the sexes.

The graduates, who were mostly Saudi, held a small ceremony at a college in Jiddah. Over 40 hours they learnt to overcome their embarrassment at doing bra fittings, deal with customer complaints and display the stock. A group of Saudi women launched a campaign three months ago to boycott lingerie stores until they employed women.

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