Sexy Lingerie and Loo Roll

A top notch notch marketing stunt from Andrex see's a small crowd models strolling down the high-street with toilet roll trailing from their knickers. It sounds like every woman's absolute worst nightmare. But that is exactly what happened today with an inspired marketing photo shoot from Andrex as they launched launched the Andrex Shea Butter knickers. After showing off the knickers, the models then handed out goody bags to the public and in additional then raised money for women's charity Look Good...Feel Better.

The launch of the lingerie coincides with launch of Andrex's new toilet tissue, Andrex Shea Butter. Backed by former Atomic Kitten star Liz McClarnon, the lingerie costs £10 with half going to the women's charity .

She was quoted as saying: "I am really excited to be involved with the launch of the new Andrex Shea Butter Knickers. "Not only are the knickers beautifully designed by Ayten Gasson to feel extra soft and gorgeous but it's a real privilege to be able to support such a worthy cause at the same time.

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